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Marketing Activities: A Comparative Analysis of Engagement and Participation Among Buyers, Non-Buyers and Non-Responders of the Federal Long-Term Care Insurance Program

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This is the fifth in a series of data briefs based on the information collected for a study of buyers, non-buyers, and non-responders to the Federal Long Term Care Insurance Program (FLTCIP). The purpose of this data brief is to analyze survey data about the promotional and educational activities associated with the program and collected from all federal family members — active buyers, non-buyers and non-responders and retired buyers, non-buyers and non-responders. The analysis focuses on the exposure, extent of engagement, and effectiveness of the marketing and promotional activities for the federal offering. [14 PDF pages]