What It Means Alternative text is present for an image that is within a link. Why It Matters Including appropriate alternative text on an image within a link ensures that the function and purpose of the link and the content of the image is available to screen reader users or when images are unavailable. How to Fix It Ensure that the alternative text presents the content of the image and/or the function of the link. If the full content and function of the link is presented in text within the link (an image a