Supportive Services Programs in Naturally Occurring Retirement Communities. Communication and Program Evolution

The view of NORCs and their supportive services programs presented here is a dynamic one, recognizing that the composition of the community and the needs of residents are constantly changing. A services program must be designed to evolve with the community and the target population if it is to continue to meet their needs. Trust is central, as is open and effective communication. Supportive services programs need to design their communication strategies with the different populations of the community in mind. Two-way communication allows the program to learn about the residents' needs and preferences, and the community to learn what the program has to offer. Programs can use two-way communication to remain responsive as needs and interests change and as the community evolves through aging in place and migration into and out of the NORC.

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