Raising awareness of and marketing the programming to prospective participants was an important first step in program implementation. There were several common methods for recruitment. Case managers distributed brochures and flyers. Program or facility staff posted program sign-up sheets in facility dormitories and recruited incarcerated men by word of mouth.
Expanding recruitment efforts by including graduates of the program who were hired as clerks for the programs and served as ambassadors to prospective participants was a helpful strategy. Another program used a popular parenting course as a springboard to promote its marriage- and relationship-strengthening courses. One grantee changed its recruitment strategy so that couples were enrolled on a rolling basis instead of by cohorts.
Program identity was important. Grantees noted that being associated with social services or religious groups reduced their ability to recruit participants.