In general, San Diego is a relatively conservative community with a strong bias toward downsizing government and privatizing welfare services. With more than 2.7 million people living in the area and 38,000 families on cash assistance, San Diego County has the largest general population and TANF population of all the sites. According to Census Bureau statistics, about one-third of the population are from minority groups, although, this figure underestimates the number of people who are from minority populations as it does not include the large number of refugees and undocumented workers in the area.
The tourist industry in San Diego County keeps the unemployment rate relatively low at 3.7 percent. Most of the businesses in the area, about 90 percent, have less than 10 employees, which contributes to a large number of uninsured families as small businesses typically cannot afford to pay the cost of health insurance for their workers. Although, high technology and medical technology industries have recently expanded and are seen as major areas of potential economic growth.