Prevention: A Blueprint for Action. Action Steps for Media


The power of the media should be harnessed to educate the public by disseminating health information and to promote effective strategies to improve dietary and exercise habits.

  • Promote/conduct public awareness campaigns of the health benefits of energy balance through regular physical activity, and a healthy diet to maintain a healthy weight.
  • Partner with medical professionals, federal, state and local governments, and private sector and community entities to help the public understand the importance of preventive screenings.
  • Develop and disseminate appropriate messages that encourage healthy habits and avoidance of risky behaviors in youth.
  • Showcase successful initiatives and programs that promote health and prevent disease.
  • Conduct or participate in consumer research to study the appropriateness and effectiveness of media messages promoting healthy lifestyles and avoidance of risky behaviors.
  • Consider use of public access networks to broadcast local conferences or training videos on various health topics (e.g., exercise class for seniors).

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