Prevention: A Blueprint for Action. Action Steps for HHS/ Media and Messages

04/01/2004

HHS has a vast number of individual initiatives, products and messages designed to promote healthy behaviors and reduce illness and disability, such as the national nutrition program, 5 A Day for Better Health Program, the Small Steps program, and its accompanying advertising campaign (Healthy Lifestyles and Disease Prevention), which encourages American families to take small, manageable steps to ensure effective, long-term weight control.

  • Identify a standard for clear and effective communication for all information, forms, materials and communication from HHS with the public.
  • Update and change prevention messages to maintain ‘freshness’ and reflect the state-of-the-art practices and information.
  • Research the information and communication needs, characteristics, preferences, and environments to develop effective messages.
  • Coordinate prevention messages to reduce the ‘noise’ of competing messages and to leverage resources.
  • Integrate prevention messages with prevention programs.

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