Personalized Health Care Initiative Workshop: "Understanding the Needs of Consumers in the Use of Genome-based Health Information Services". Future Research Directions

07/07/2008

Consumer-oriented research

  • Segmentation to identify high-targeted audiences for genetic testing
    • including prime prospect analysis
    • and to identify what makes consumers more/less likely to undergo genetic testing
  • Test around the information delivery
    • What information will be conveyed, language and/or numbers used, etc.
    • Follow-up based on results
  • Price-elasticity
    • How much would consumers be willing to pay for the test?
    • When is it no longer "worth it"?

HCP-oriented research

  • To determine charactersitics of strongest proponents of genetic testing
  • Concept positioning for HCPs/How to engage HCPs as the consumer sees them as integral to the process

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