“Did You Know?” (a periodic e-publication to 10,000 subscribers) is intended to inform state, tribal, local and territorial health partners about recent public health news and reports and help them use this data to put evidence-based recommendations into public health action.
Preliminary feedback was positive although there was a desire for a more rigorous assessment. A sample of subscribers was selected and asked to complete a brief, voluntary, one-time, web-based data collection instrument. There was a positive correlation between link order, the order in which links appear in the publication, and clicks from users meaning that the first link was more likely to be clicked than the second link and that the second link was more likely to be clicked than the third. This correlation was found in both the responses to the evaluation and in the web metrics. Participants were asked to select the top five types of content they would like to see in future additions of “Did You Know?” About three-quarters of the respondents, predominantly health department leaders said they would like to see newly released data and statistics, evidence-based strategies, and new guidelines and recommendations.
Report Title: Did You Know? Evaluation
Agency Sponsor: CDC, Centers for Disease Control and Prevention
Federal Contact: Thomas Chapel, 404-639-2116
Performer: CDC Intramural
Record ID: 10210 (February 17, 2012)