Performance Improvement 2013-2014. How Will a Spanish Language “Quick Guide to Healthy Living” Website Increase Healthfinder.gov's Reach to the Spanish Speaking Population?

01/01/2014

A study sought to determine the effectiveness of a Spanish language website. Spoken at home by more than 30 million U.S. residents, Spanish is the second most common language used in the United States. The Spanish version of healthfinder.gov has been maintained since 1999.

The new Quick Guide to Healthy Living provides actionable prevention information that is easy to understand and navigate. A Spanish Quick Guide to Healthy Living was incorporated into the web site. To create appropriate content and Web designs for Spanish-dominant Hispanics/Latinos, a multi-phased exploratory and iterative formative research process was developed to ensure the look and feel, navigation, nomenclature, and topics are culturally appropriate, understandable, and actionable for this population. The “healthfinder” en español was launched during Hispanic Heritage Month in October 2011 to increase the reach of the wellness guidance, actionable information, and personalized, interactive decision support on the site to the Spanish-speaking community.

Report Title: Spanish Quick Guide to Healthy Living Content Development, http://www.healthfinder.gov/espanol/
Agency Sponsor: OASH, Office of the Assistant Secretary for Health
Federal Contact: Linda Harris, 240-453-8262
Performer: IQ Solutions, Inc.
Record ID: 9255 (October 2, 2011)

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