Evaluators conducted a needs assessment to identify the research translation and dissemination needs of the Breast Cancer and Environmental Research Program's target audiences, including scientists and advocates. The program addresses how breast cancer risk is influenced by environmental exposures and personal susceptibility factors. Grantees work in partnership with advocacy groups to add insight and experience to the research effort, leverage their expertise in outreach activities, and translate research results into outreach materials to improve understanding of how environmental exposures influence breast cancer risk. Evaluators collected data using key informant surveys.
Translational materials developed under the program were limited, and mainly designed for participants in various research projects. Materials needed to be rewritten in plain science-based language for the general public. New materials were needed to effectively communicate key messages to various target audiences. Evaluators recommended that a comprehensive research translation and dissemination plan be developed to facilitate the translation of the research findings into practice, establish guidelines for key message development and testing, develop a social marketing plan for branding and marketing the program to general and targeted audiences, and promote greater collaboration among advocates and scientists.
Report Title: Breast Cancer and the Environment Research Program (BCERP) Needs Assessment Study
Agency Sponsor: NIH, National Institutes of Health
Federal Contact: Rosanna Ng, 301-496-5367
Performer: Cygnus Corporation, Inc.
Record ID: 9733 (October 31, 2011)