Performance Improvement 2013-2014. How Successful Were Local Social Marketing Efforts in Supporting the National Get Yourself Tested Campaign?

01/01/2014

In an effort to reduce infertility and other preventable sexually-transmitted disease (STD)-associated conditions through testing and treatment, the Get Yourself Tested (GYT) campaign seeks to remove the taboos surrounding STD testing The current study examined efforts to expand the reach of the campaign and enhance testing among youth, with a focus on chlamydia screening for 15-25 year-old women and their partners. Nine local programs received grants/in-kind support.

All sites disseminated STD testing materials, messaging and promotions during campaign implementation periods, increasing the visibility of testing in their communities. Each of the programs yielded positive results on measures of reach and exposure, though evaluating impact proved to be challenging. Seven sites reported data indicating increases in chlamydia testing rates during campaign implementation periods compared to baseline. Challenges reported among sites included policy and other barriers to implementation (e.g., distribution of sexual health content to minors or in faith-based communities), staffing shortages or clinic closings and reduced hours, and limited youth uptake of social media efforts.

 Report Title: Evaluation of Local GYT Campaigns

Agency Sponsor: CDC, Centers for Disease Control and Prevention
Federal Contact: Thomas Chapel, 404-639-2116
Performer: AED (Washington DC).
Record ID: 9590 (January 31, 2012)

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