A series of focus groups were held with informal caregivers of seniors to provide insights into how the National Institute of Aging (NIA) can effectively disseminate information to the senior population.
Participants reported that they mainly searched the internet for specific health and disease topics, rather than general health and aging information. The majority of the participants had favorable views of the NIA website, but some reported feeling overwhelmed by the volume of information that was posted. A few participants also felt the website was too high level for them, and thought it was more geared towards professionals than caregivers. With the findings gleaned from the focus groups, the NIA will determine the most effective approaches to raising awareness of NIA's free health and aging online information resources and enhancing user-friendliness.
Report Title: Support for Evaluation Activities Led by the National Institute on Aging's Office of Communications and Public Liaison
Agency Sponsor: NIH, National Institutes of Health
Federal Contact: Rosanna Ng, 301-496-5367
Performer: Abt Associates
Record ID: 9992 (May 22, 2013)