Performance Improvement 2011-2012. How Well Do the AIDSinfo Website and Its Spanish Sister Site, infoSIDA Meet the Needs of Their Target Audiences?


Evaluators studied the AIDSinfo website and its sister site, infoSIDA, to determine how to improve the websites to better meet the needs of their audiences. The two websites are a U.S. Government source for the latest HIV/AIDS medical practice guidelines, HIV treatment and prevention clinical trials, and other HIV-related research information. Although both websites largely offer the same information, the infoSIDA website places greater emphasis on providing consumer health information, both for patients and family members (who search for Spanish-language materials) and for clinicians (who often need complementary materials for their Spanish-speaking patients). The two websites also attract very different primary audiences: health care providers for AIDSinfo and patients and caregivers for infoSIDA. For the AIDSinfo website, evaluators conducted usability testing with health care providers. For the usability testing of the infoSIDA website, evaluators used another group of participants which consisted of patients, physicians, caregivers, nurses, health educators, and outreach workers.

Both sites were valuable to health care providers, patients and consumers. However, some participants were not sure of the intended audiences for the AIDSinfo and infoSIDA websites or the goals of each site. Some health care providers wondered if the AIDSinfo website was intended for professionals or patients. They also expressed concern that the patient education materials/factsheets were too technical and difficult for patients to understand. Others who participated in the usability testing of the infoSIDA website stated that there was no way to determine which links (for guidelines and factsheets) were for professionals and which were for a general audience. Evaluators provided recommendations for improving both websites.

Report Title: Usability Evaluation of the AIDSinfo and infoSIDA Web Sites
Agency Sponsor: NIH, National Institutes of Health
Federal Contact: Rosanna Ng, 301-496-5367
Performer: ICF International
Record ID: 9746 (Report issued January 6, 2011)

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"PerformanceImprovement2011-2012.pdf" (pdf, 701.44Kb)

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