Performance Improvement 2011-2012. How Can the Effectiveness of Risk Communication Be Enhanced?


Communication is a critical component of helping individuals prepare for, respond to, and recover from emergencies. However, there is limited knowledge about how to best communicate with at-risk populations in emergencies. This study examined the current literature, available web-based resources, and the experiences of state and local officials to identify a number of advances in the area of risk communication for at-risk populations. The study also identified a number of remaining challenges to effective risk communication.

Community-based participation strengthens emergency preparedness, response, and recovery for at-risk populations. Training through exercises and drills that include risk communication for at-risk populations may improve response to future disasters. Evaluating the implementation of risk communication programs and impact of risk communication efforts is critical but systematic efforts are lacking. To be effective, risk communicators must be trained to understand emergency risk communication, know their stakeholders, and be trusted in the community. Reaching at-risk populations requires the use of multiple channels, formats, and tools.

Report Title: Analysis of Risk Communication Strategies and Approaches with At-Risk Populations to Enhance Emergency Preparedness, Response, and Recovery: Final Report
Agency Sponsor: OASPE-ODALTCP, Office of Disability, Aging, and Long-Term Care Policy
Federal Contact: Emily Rosenoff, 202-690-6443
Performer: Rand Health
Record ID: 9333 (Report issued October 16, 2009)

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"PerformanceImprovement2011-2012.pdf" (pdf, 701.44Kb)

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