This study determined whether or not the Health Information National Trends Survey (HINTS) was achieving its process goals and meeting user needs. HINTS, a nationally representative survey, allows the National Cancer Institute and its partners to gather data about the public's need for cancer information, their preferred and trusted sources of cancer information, and their information-seeking behaviors. The evaluators conducted in-depth phone interviews and focus groups with current and potential users of HINTS, which included academics, cancer control planners, graduate students, Center of Disease Control and Prevention staff members, and cancer center communications directors.
The evaluators determined that user impressions of HINTS were very positive. Both current and potential users provided numerous suggestions for improving HINTS and the HINTS website including improving awareness and outreach; updating website navigation; using plain language principles when designing web pages; and increasing website content by adding information on additional types of cancer, survivorship and end-of-life issues.
Report Title: Process and Needs Assessment Evaluation of the HINTS Program
Agency Sponsor: NIH, National Institutes of Health
Federal Contact: Rosanna Ng, 301-496-5367
Performer: RTI International
Record ID: 9400 (Report issued August 30, 2010)