This project developed recommendations and an evaluation plan the National Library of Medicine could use to assess the effectiveness of its conference exhibit program. The Library exhibits at over 100 conferences each year; this study is based on 40 conferences managed by one library division. Informing professionals, minority and underserved populations, and the public about its health information resources is an essential role of the Library. Researchers examined current conference materials, interviewed Library conference staff, and conducted a review of conference exhibit literature. This initial study concluded that future evaluation efforts should focus on research questions pertaining to two dimensions: conference selection and interactions with visitors to the exhibit booths. Business literature pointed out the importance of speaking one-on-one to as many people as possible at conference exhibits. Questions to be asked about conference attendance and exhibits include: what percentage of conference attendees are members of National Library of Medicine target audiences; what pre-conference promotional efforts are made; and what are the number and interests of booth visitors. Library staff is currently implementing elements of the evaluation plan.
Report Title: Evaluation of Exhibit Program; Evaluation of New Web Resources http://aspe.hhs.gov/pic/fullreports/06/8454.pdf
Agency Sponsor: NIH, National Institutes of Health
Federal Contact: Love, Cindy, 301-496-5306
Performer: Lockheed Martin Aspen Systems; Rockville, MD
PIC ID: 8454