Since the NICHD-led Back to Sleep campaign was initiated in the early 1990s, the rate of Sudden Infant Death Syndrome (SIDS) has declined overall by approximately 40 percent. The decline, however, has been less in African American communities. In September 1999 and April 2000, the NICHD in collaboration with the National SIDS Alliance and the National Black Child Development Institute, hosted a meeting of experts to identify, discuss, and plan strategies for reaching African American communities with the Back to Sleep messages through a concerted public health campaign. In 2003, NICHD initiated an evaluation of the Back to Sleep campaign’s and its special African American outreach efforts. The purpose of this evaluation was to document the complete process of planning and implementing these SIDS summits and to understand the elements that led to the success of the meetings or that served as barriers. The documentation was based on the onsite interviews and summit evaluations completed by participants and on post-summit debriefings held with select participants and planners. The result of the process evaluation is a partnership logic model that depicts the inputs, strategies, and short-term outcomes of this effort. Although the process evaluation suggests the initial success of the three summits and partnership development, the report recommends that the NICHD conduct an outcomes evaluation to provide greater details on the long-term effect of these activities.
PIC ID: 7628; Agency Sponsor: NIH-NICHD, National Institute of Child Health and Human Development; Federal Contact: Johnson, Paul, 202-401-8277; Performer: IQ Solutions, Inc., Rockville, MD