The goal of the study was to determine broadly the best methods for evaluating outreach and recruitment efforts to members of various races and ethnicities who had an interest in participating in the biomedical enterprise through a number of agreements, partnerships and mechanisms designed to provide research and research training opportunities. More specifically, the study was conducted to determine what specific research designs, measures, data collection strategies, and analytical methods are most appropriate to evaluate outreach and recruitment efforts to minority communities. To complement these metrics the study also explored what specific research designs, measures, data collection strategies, and analytical methods are most appropriate to evaluate CBOs (Community-Based Organizations) and Minority Serving Institutions’ awareness of outreach and recruitment efforts undertaken by units at the National Institutes of Health (NIH), such as the newly organized Minority Corporate Outreach and Recruitment Programs in the NIH Office of Equal Opportunity and Diversity Management. The results of the study indicated that the NIH has best practices already in place. During The Gordon Group’s research, the NIH was on at least two diversity best practice lists. The aim of this feasibility study was to introduce new strategies; to provide a benchmarking opportunity for the organization; and to provide input on how to enhance present diversity practices through the MCORP division. The study found the best practice for the conduct of outreach to minority and underserved communities by the NIH are most similar to the efforts and goals of institutions of higher education, in that they provide programs and training to members of marginalized populations. It was concluded that in addressing agency outreach to underrepresented minorities, some of the best information and strategies are obtained from academia. Strategies include increased positioning through print, television, the internet mediums. Outreach programs need to be strategically develop to help communities navigate through the plethora of NIH programs and “connect the dots” using the NIH opportunity which best supports their research, research training and career development plans.
PIC ID: 8155; Agency Sponsor: NIH-OD, Office of the Director; Federal Contact: Pruitt, Rose, 301-594-5157; Performer: The Gordon Group Evaluation Services, Miami, Florida 33176