Performance Improvement 2005. Communication Strategies for the Leading Health Indicators


This project was Phase II of a multi-year effort to assess and pilot different approaches to communicate the Leading Health Indicators (LHIs) to diverse organizations and segments of the public. The multi-year effort began in FY 2000. Phase I involved the development of the communication plan that identified the strategies, audiences and methods to make health professionals, the media and the American public aware of and attuned to the concept of Leading Health Indicators as a way to assess healthy practices. The purpose of Phase II was to implement the initial recommendations of the communication plan. Phase II included the conceptualization and prototyping of the following: a “brand” for the Leading Health Indicators, an annual report on the health of the nation, a national summit on prevention, regional meetings on prevention topics, possible baseline knowledge questions about the LHIs, and a qualitative research repository to enhance knowledge of how to communicate effectively with the public. Because of the difficulty in locating information about the public’s interest in and knowledge of prevention, ODPHP identified the concept of a qualitative research repository as worth further prototyping and evaluation. Findings included: (1) HHS sponsors or conducts a large amount of audience research on core prevention topics that can be utilized beyond its specific programmatic purposes. (2) This research is typically unknown or difficult to obtain. (3) There is a large demand within HHS and from outside organizations to better understand how to communicate with the public on prevention. (4) A database is a feasible approach to aggregating audience research from across HHS.

PIC ID: 7837; Agency Sponsor: OPHS-ODPHP, Office of Disease Prevention and Health Promotion; Federal Contact: Baur, Cynthia, 240-453-8262; Performer: AIR/Prospect Associates, Rockville, MD

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