Performance Improvement 2003. National Institute of Child Health and Human Development


First Phase of the Evaluation of WISE EARS! Campaign in Industrial Workers, Hispanic/Latino/Latina Individuals, and Native American Youth Under 17 Years Old

The Institute and its partner, the National Institute of Occupational Safety and Health/Centers for Disease Control, were joined by a coalition of national, regional, and local organizations, voluntaries, and state and local government agencies in a national campaign called WISE EARS! to prevent noise-induced hearing loss (NIHL). The “WISE EARS!” goals included: (1) increasing awareness about NIHL among all audiences, and (2) motivating all audiences to take action against NIHL by understanding the problem and its solutions. An evaluation was conducted consisting of a literature review to determine how similar programs were developed to reach specific populations, focus group testing to discuss the strengths and limitations of the strategic approaches to these populations, and consultation with experts in the field prior to final, informed decisions being made. Several significant findings include: (1) although coal mining representatives and American Indian nurses all understood the term “noise-induced hearing loss,” participants in both groups in Houston, all female, had difficulty with the term but did understand that exposure to loud noise is bad for hearing, (2) while coal miners received information equally from television/radio, newspaper/magazines and doctor’s office or clinic, and also used material from the federal government, none of them identified “family and friends” as a source of health information, and (3) while Hispanic/Latina mothers received the most health information from family/friends and television/radio, they also received information from doctor’s office or clinic and only one identified newspaper and magazines as a source of health information.

FEDERAL CONTACT: Jeff Sussman 301-496-5617 PIC ID: 7630

PERFORMER: Caliber Associates, Fairfax, VA

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