Performance Improvement 2001. Final Report: CDC/Teutsch Fellowship Program Marketing


The Nixon Group was contracted by the partnership for Prevention and the Centers for Disease Control and Prevention to conduct audits to determine the direction for future marketing efforts for the Prevention Effectiveness Fellowship Program (CDC/Teutsch Fellowship Program). These audits included interviews with past fellows, current fellows, and prospective fellows. The information obtained from these audits enabled the Nixon Group to discover a series of key insights about how the various audiences view the fellowship and CDC and to suggest marketing strategies and tactics for the future. One suggestion called for nurturing and maintaining relationships with professors in the academic community Other insights included the ability to link the fellowship opportunity directly to university websites and specific graduate programs. Based on stakeholder audits and research, The Nixon Group determined it would be appropriate to develop a glossy, vibrant brochure to communicate the benefits of the fellowship and allow it to stand out from its competitors. Finally, The Nixon Group determined that preparing fellows to conduct fellow-to-fellow recruitment would be an essential aspect of the future marketing campaign

AGENCY SPONSOR: Epidemiology Program Office

FEDERAL CONTACT: Mark Messonnier

PIC ID: 7431

PERFORMER: The Nixon Group, Miami, FL