Performance Improvement 2000. HIV/STD/TB Prevention

01/01/2000

An Assessment to Determine Program Evaluation Technical Assistance Needs for HIV Prevention

The intent of this study was to provide the Centers for Disease Control and Prevention's (CDC's) Division of HIV/AIDS Prevention with information to more effectively address the needs, wants, resources and preferences related to program evaluation technical assistance (TA). Three independent areas of inquiry were identified: (1) understanding beliefs and attitudes about evaluation that are likely to affect evaluation TA use; (2) assessing needs for evaluation TA and preferences for its delivery; and (3) describing existing evaluation TA resources and delivery systems. Relevant, recent documents and studies were reviewed, CDC staff were interviewed, and individuals from 55 indirectly funded and six directly funded community based organizations (CBOs) were interviewed. Based upon the study's findings, recommendations were made in the following areas: (1) supporting factors and conditions; (2) TA content; and (3) TA format or system.

AGENCY SPONSOR: Office of Program Planning and Evaluation

FEDERAL CONTACT: Cheal, Nancy
404-639-7095

PIC ID: 6715

PERFORMER: Research Triangle Institute and MEDSTAT Group
Research Park, NC and Washington, DC

Case Studies of the PMI Local Demonstration Site Projects: Experiences During Transition and Implementation

In 1993, the Office of HIV/AIDS of the Centers for Disease Control and Prevention (CDC) inaugurated a demonstration of social marketing entitled the Prevention Marketing Initiative (PMI). PMI melded social marketing techniques with elements of behavioral science and community participation, a synthesis conveyed by the term "prevention marketing." Initially, the scope of PMI was both national and local, with three major components: (1) national health communications; (2) prevention collaborative partners; and (3) local demonstration sites. This study is concerned with the third of these components. The purpose of this case study is to describe the experiences of the project participants during the latter phases of the project, both at the local and national levels, and to provide lessons learned from these experiences that can inform future prevention marketing initiatives. This information will also be used to provide context for the other evaluation efforts being conducted for PMI. These include evaluations of the outcomes of site-based skills-building workshops, and the community-wide level of exposure to media messages. The case study had two major objectives: (1) describe changes in organizational structures and processes that have occurred since the first case study was completed in 1996; and (2) document experiences within the major components of PMI during the past two years. These components include: (1) social marketing; (2) community collaboration (including media relations); (3) behavioral science; (4) youth participation; (5) technical assistance; (6) intervention implementation; (7) sustainability planning; and (8) implementation of the sustainability plan. (See also 6337)

AGENCY SPONSOR: Office of Program Planning and Evaluation

FEDERAL CONTACT: Cheal, Nancy
404-639-7095

PIC ID: 6337.1

PERFORMER: Battelle
Durham, NC

Community Indicators Project: Final Report

The community indicators project was created to identify community characteristics that influence risk behavior and could be measured and changed in a community-level HIV/AIDS intervention research trial. The goal was to develop a model for prioritizing community characteristics to be changed as well as suggesting causal mechanisms linking them to behavior and sustainability of interventions. A panel of 24 experts surveyed identified a total of 2,454 potential community indicators relevant to HIV intervention research activities; a literature search was conducted for the same purpose; and a meeting was held of researchers, government scientists, and other "end users" of indicators to obtain their contribution to help refine a working model and to develop methods that could be used to elicit and evaluate potential community indicators.

AGENCY SPONSOR: National Center for HIV, STD, and TB Prevention

FEDERAL CONTACT: Sumartojo, Esther
404-639-8300

PIC ID: 6278

PERFORMER: Macro International, Inc.
Atlanta, GA

Evaluating Guidelines for Preventing Perinatal HIV

This project developed, piloted, and conducted a survey and produced technical reports of survey data on the knowledge, attitudes, and practices of health care providers serving pregnant women regarding HIV counseling and testing and use of Zidovudine (ZDV) during pregnancy. These data augments ongoing research efforts to reduce barriers to implementation of the U.S. Public Health Service (PHS) guidelines for the prevention of perinatal HIV transmission. The target population for the survey was nurse-midwives and physicians (obstetricians and family physicians, including residents) who provide prenatal care in the state of Connecticut; the borough of Brooklyn, New York; the state of North Carolina; and Dade County, Florida. These four areas have institutions that are currently conducting a CDC-funded study of the implementation of the PHS perinatal transmission guidelines and the study areas which allowed for comparison of the survey results.

AGENCY SPONSOR: National Center for HIV, STD, and TB Prevention

FEDERAL CONTACT: Saul, Janet
404-639-6143

PIC ID: 6279

PERFORMER: Analytical Sciences, Inc.
Durham, NC