Performance Improvement 1999. Tobacco Control

02/01/1999

TITLE: Tobacco Retailer Study

ABSTRACT: The Food and Drug Administration (FDA) conducted an advertising campaign aimed at raising tobacco retailers' awareness of the new FDA tobacco regulations and motivating retailers to comply. The campaign ran in ten states to study levels of awareness of, and reported compliance with, both the regulations before and after the advertising campaign.

AGENCY SPONSOR: Office of Planning and Evaluation

FEDERAL CONTACT: Sharon Natanblut

PHONE NUMBER: 301-827-3442

PIC ID: 7079.1

PERFORMER ORGANIZATION: Market Facts, Inc., McLean VA
 

TITLE: Tobacco Retailer Study: Arkansas Pilot Methods Report

ABSTRACT: The Tobacco Program is part of the Food and Drug Administration (FDA) Post-Market Assurance strategic goal. This goal assures that products on the market, or about to enter the market, are safe. With an estimated 420,000 annual deaths from tobacco use, the FDA plans to reduce access to tobacco products by youth under age 18 through new FDA requirements for retailers. The FDA is developing a national campaign targeting these retailers with the goal of increasing awareness of the new requirements and encouraging compliance. A pilot media campaign was launched during 1998 in two Arkansas markets and a questionnaire was used to assess the campaign's effectiveness. While the Tobacco Retailer Study Arkansas Pilot Methods Report did not attempt to analyze the study findings, the pilot test indicated that the questionnaire was acceptable, and that the media campaign would have the intended impact.

AGENCY SPONSOR: Center for Food Safety and Applied Nutrition

FEDERAL CONTACT: Alan Heaton

PHONE NUMBER: 202-205-5394

PIC ID: 7079

PERFORMER ORGANIZATION: Market Facts, Inc., McLean VA