As a statewide initiative, the OMI intends to develop a broad supply of services that can be accessed by any resident, regardless of relationship status or circumstance. However, it also had good reason to make special efforts to reach some populations.
- Youth. More than half of all workshop participants have been youth, including 55,000 high school students residing in nearly every county of the state and more than 10,000 juvenile offenders. The OMI has focused on this population group because youth represent the next generation of families and thus have substantial potential for leading the kind of societal change sought by the initiative. Concern about the relatively young age at first marriage in Oklahoma has also fueled interest in serving youth.
- Low-income groups. Almost 15 percent of workshop participants have been low-income and at-risk individuals in a range of circumstances, from TANF recipients to prison inmates. The OMI has placed an emphasis on this group because of policy and economic concerns and because low-income populations have had little access to information about developing strong relationships and marriages.
- Couples. About 24 percent of OMI participants are estimated to have been couples over the period studied. Married and unmarried couples are obvious targets of any marriage initiative, and in the OMI they have generally been served within faith, counseling, or community service settings. Couples have also participated in workshops intended for adoptive parents, or in a large-scale community event focused on relationship skills education.