Oklahoma Marriage Initiative (OMI): A Process Evaluation. Building Demand for Relationship Skills Education


  • Training agency staff to make referrals.  Because marriage and relationship skills education are not widely known among the general population, the OMI has worked to promote demand for its services by training staff at institutions and agencies to make referrals, particularly during its early years.  The training is intended to help staff, such as TANF caseworkers, understand OMI workshops as well as the initiatives goals and purpose.  The OMI tailors its training to the culture of the individual agencies to address their specific needs and concerns.
  • Stimulating and coordinating community events.  The OMI coordinates large community-level events that both provide a shortened version of PREP® and increase the visibility of the initiative.  These free events are often accompanied by media attention and other publicity.  The low-risk opportunity to try out relationship education may also stimulate interest in attending full-length PREP® workshops in the community.
  • Creating public awareness.  To create further awareness of the value of marriage education and the availability of services, OMI staff frequently make in-person presentations at local community organizations and at public agencies.  Staff also develop and distribute flyers and other materials to promote workshops, enlist the assistance of media, generate publicity, and operate a website where individuals can learn information about marriage and access information about OMI services.

The OMI has built this framework over time, learning from its successes and challenges.  It continues to evolve, as OMI personnel seek ways to respond to the needs of Oklahomans.

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