The Hewlett Foundation has a strong commitment to strategic grant-making, attempting to allocate its funding to maximize impact. The Foundation has worked with external consultants to clarify its goals, identify outcomes it hopes to affect, and evaluate the effectiveness of different grant-making strategies. To evaluate potential initiatives, Hewlett developed an expected return (ER) metric that measured the potential benefits of a particular grant, its likelihood of success, and its costs. Starting in 2007, Hewlett piloted the use of the ER metric in its global development and population programs as a component of the Foundations efforts to make optimal choices in allocating scarce resources. Hewlett refers to this strategic effort as an outcome-driven grant-making (ODG) process.