Each coalition has a number of goals that are in line with its general mission—from allocating resources and providing services to suggesting new policies. The coalition’s strategic vision is the overarching reference for the coalition’s goals and activities (Easterling, 2003). Strategic vision helps coalition members to understand the future direction of the coalition, and to recognize the benefits of their participation (Foster-Fishman et al., 2001). A vision statement might describe the impact that members want the coalition to have over a certain period of time (Butterfoss, 2007). A clear vision helps the coalition to raise awareness of its activities within the community, identify partners and resources, and reduce conflict within its membership.