In contrast to Florida and Washington, Massachusetts and New York have employed contractors to market their programs.
- The Massachusetts’ Children’s Medical Security Plan is redesigning promotional materials with John Hancock Insurance Company to include program eligibility changes. An informational flyer will be used to specifically target teens and their families.
- In New York, outreach and marketing materials are prepared by three different sources: Child Health Plus staff, contracted insurance plans, and marketing contractors. Specific state staff act as liaisons to the marketing departments of the contracted plans and marketing contractors. Two groups were contracted: one designated specifically for New York City; and the other the rest of the state. Both engaged in major activities including targeting schools and health centers, producing large volumes of mailings, and organizing meetings and presentations to over 16,000 individuals. Any materials developed outside of Child Health Plus must be submitted and approved by the state office. There are also specific clauses in contracts with plans and contractors to prohibit them from using fraudulent marketing and enrollment activities.
- In the Pennsylvania CHIP program, The State Department of Insurance is not involved in marketing. In contrast to other programs, contracted providers are required to produce and distribute their own outreach and marketing materials.
- TennCare’s managed care organizations conduct their own marketing. Marketing guidelines are provided to the contracted managed care organizations in addition to the marketing rules specified in their contracts with TennCare. TennCare reserves the right to approve all marketing materials before distribution.
Table 16: Coordination with Partners
*Because Colorado Children's Basic Health Plan has not yet been implemented, outreach and marketing information comes from the state-sponsored Colorado Child Health Plan's experience (CCHP). The current CCHP will roll into the new Children's Basic Health Plan.