Diabetes: A National Plan for Action. Media

12/01/2004

Different kinds of popular media (e.g., television, radio, newspapers) can be used to inform people with diabetes and their caregivers about the importance of quality diabetes treatment and self-management. Specific action steps for working with the media include:

  • Promote messages about managing diabetes by distributing information provided in health communication campaigns developed by the National Diabetes Education Program (available at http://www.ndep.nih.gov/campaigns/campaigns_index.htm; http://www.ndep.nih.gov/campaigns/tools.htm#psa).
  • Promote National Diabetes Awareness Month (November of each year) on national, state, and local levels.
  • Distribute messages in multiple languages so the information reaches people who do not speak English. Tools in various languages are available at: http://www.ndep.nih.gov/diabetes/pubs/catalog.htm#PubsHispLatino and http://www.ndep.nih.gov/diabetes/pubs/catalog.htm#PubsAsianAm.
  • Partner with community clinics to provide information about where to go for diabetes care.
  • Partner with medical professionals, federal, state, and local governments, and privatesector community entities to help the public understand the importance of managing and treating diabetes.
  • Collaborate with public health researchers to test media messages and identify the most appropriate and effective messages to reach people with diabetes.
  • Work with officials to provide public access networks to broadcast local conferences or training videos on diabetes management.
  • Partner with local schools of nursing, medicine, and other health professionals to encourage young people to pursue careers in health care.
  • Invite local celebrities, community leaders, health professionals, and citizens with diabetes to participate on radio or television talk shows and discuss their experiences with diabetes and the importance of self-management and medical care. Similarly, newspapers can include feature stories about community members and their experiences with diabetes.
  • Work with local professional organizations to identify and acknowledge health care providers who have excelled in diabetes treatment and education efforts.
  • Recognize local, state, and national programs that have been successful in helping people with diabetes get the care and education they need.

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