Diabetes: A National Plan for Action. Media


Different kinds of popular media (e.g., television, radio, newspapers) can be used to inform people with diabetes and their caregivers about the importance of quality diabetes treatment and self-management. Specific action steps for working with the media include:

  • Promote messages about managing diabetes by distributing information provided in health communication campaigns developed by the National Diabetes Education Program (available at http://www.ndep.nih.gov/campaigns/campaigns_index.htm; http://www.ndep.nih.gov/campaigns/tools.htm#psa).
  • Promote National Diabetes Awareness Month (November of each year) on national, state, and local levels.
  • Distribute messages in multiple languages so the information reaches people who do not speak English. Tools in various languages are available at: http://www.ndep.nih.gov/diabetes/pubs/catalog.htm#PubsHispLatino and http://www.ndep.nih.gov/diabetes/pubs/catalog.htm#PubsAsianAm.
  • Partner with community clinics to provide information about where to go for diabetes care.
  • Partner with medical professionals, federal, state, and local governments, and privatesector community entities to help the public understand the importance of managing and treating diabetes.
  • Collaborate with public health researchers to test media messages and identify the most appropriate and effective messages to reach people with diabetes.
  • Work with officials to provide public access networks to broadcast local conferences or training videos on diabetes management.
  • Partner with local schools of nursing, medicine, and other health professionals to encourage young people to pursue careers in health care.
  • Invite local celebrities, community leaders, health professionals, and citizens with diabetes to participate on radio or television talk shows and discuss their experiences with diabetes and the importance of self-management and medical care. Similarly, newspapers can include feature stories about community members and their experiences with diabetes.
  • Work with local professional organizations to identify and acknowledge health care providers who have excelled in diabetes treatment and education efforts.
  • Recognize local, state, and national programs that have been successful in helping people with diabetes get the care and education they need.

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