Diabetes: A National Plan for Action. Media


The media can make an important contribution to early detection of diabetes by helping to educate the public about the risk factors and signs and symptoms of diabetes and encouraging those with risk factors and signs and symptoms to discuss testing with their health care providers. Specific functions the media can perform to enhance diabetes detection include:

  • Increase diabetes awareness through responsible reporting about the risk factors and signs and symptoms of diabetes.
  • Provide information about the risk factors for diabetes and make people aware that many people with diabetes may not have signs or symptoms.
  • Promote health messages that emphasize the importance of early diabetes detection to improve health outcomes and avoid diabetes complications.
  • Promote National Diabetes Alert Day (the fourth Thursday in March) on national, state, and local levels.
  • Utilize resources that are readily available at no cost, such as information about the Diabetes Detection Initiative (http://www.ndep.nih.gov/ddi/index.htm).
  • Partner with medical professionals, federal, state, and local governments, and privatesector community entities to develop effective health messages that will generate public interest and increase public understanding of the importance of detecting diabetes.
  • Participate with public health researchers to develop appropriate, targeted, and effective media messages to reach people at risk for diabetes, particularly older adults and at-risk racial and ethnic populations.
  • Provide tailored messages targeting specific racial and ethnic populations at higher risk for diabetes.
  • Work with officials to encourage public access networks to broadcast local conferences or training videos on diabetes detection.
  • Work with local professional organizations to identify and acknowledge health care providers who have excelled in diabetes detection efforts.
  • Recognize local, state, and national programs that have been successful in detecting diabetes and decreasing the proportion of Americans with undiagnosed diabetes.

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