A common finding is that women are more likely to engage in consumer health IT activities than are men. One survey found that 82% of female internet users looked for information about a health topic, while only 77% of males had. HINTS data also suggest that a larger share of woman internet users (65.5%) than men (50.8%) look online for medical information about themselves.
A representative of a commercial health website said she believed that women are an appealing target audience for their services for two reasons. First, when women are pregnant they may be particularly interested in accessing health information and resources. Second, women often find themselves in the role of “family manager” looking after the health of their children.