Consumer Education Initiatives in Financial and Health Literacy. Initiative Goals


Thirty of the initiatives focused on financial literacy, 13 on health literacy, and nine on both (see Table 3 for the number of initiatives, by agency and focus). Overall, initiatives with a predominantly financial focus concentrated on teaching specific financial behaviors, increasing consumers financial independence, and helping them enter the financial mainstream. Financial education and literacy initiatives mostly aimed to enhance consumers financial knowledge, behaviors, and skills surrounding specific core competencies. Health literacy initiatives had broader goals of increasing awareness of health conditions and engagement in health behaviors, and rarely focused solely on health literacy skills.

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