The need for ongoing evaluation arose throughout the conference. Two types of evaluation were identified for the purposes of developing, modifying, and possibly linking donor registries. These two types are:
- Process – How well is the program being carried out?
- Outcome – Is the chosen program proving to increase donation?
The group repeatedly emphasized that both types of evaluation needs to be applied to all aspects of donor registries, and the ways in which registries may be used. For example, if the stated goals of implementing the registry are to increase public awareness or the number of donors, then the registry should be evaluated accordingly. Ideally, evaluative aspects of the registry could be built directly into the system itself, for example by coding distributed materials, tracking them, and comparing these data to the actual results of the effort (e.g., survey results or number or register donors). The group also suggested clearly establishing that tracking and monitoring registry efforts is not equivalent to evaluation of those efforts. Finally, an important aspect of evaluation is determining the cost-effectiveness of developing, maintaining, and utilizing a donor registry, and this should not be overlooked.