Carol M. Trivette, Ph.D.
Orelena Hawks Puckett Institute
Promotion refers to enhancing, bringing about, and optimizing positive growth and functioning. This can occur for individuals (i.e., children, youth, young adults, and senior adults) and for groups (i.e., families, neighborhoods, and communities).
Development of Promotional Indicators
The process of developing promotional indicators begins by focusing on three areas:
- The targets (i.e. children, families, youth, community) of the process;
- The categories (i.e. physical health, education, shelter) of interest as they relate to the specific target(s) of the evaluation (i.e., children's physical health, families' emotional health) and
- The dimensions (i.e. nutrition, primary physician) within each category (i.e., for physical health for children the important dimensions might be nutrition, primary care provider, immunizations).
Once the targets, categories, and dimensions of the process have been determined, then the development of promotional indicators can begin. The values and culture of the state or community that is the focus of this process will influence the development of specific promotional indicators. For example, a process indicator of literacy in young Native American children might deal with the amount of storytelling the children experience. For a middle class group of families, the indicator of literacy might be the amount of time parents spend reading to their children each day.
Though the targets, categories and dimensions will remain the same, the specific promotional indicators may vary at times across different locations. There are three types of promotional indicators: process indicators, intervening indicators, and outcome indicators. There will not necessarily be one of each type (process, intervening, outcome) of indicator for every dimension and there may be more than one indicator per type for a single dimension.
Copyright © 2000 Orelena Hawks Puckett Institute
Framework for Developing Promotional Targets, Categories, and Dimensions
Copyright © 2000, Orelena Hawks Puckett Institute