ACTION's 1991-92 VISTA Marketing Campaign: An Analysis. NOTES

01/05/1993

  1. Recognition of the VISTA program came an unprompted and a prompted response to the Student Survey. An unprompted response was recorded if a response of "Yes, VISTA" was recorded for the following question:

    Q1. "Do you know the names of any programs that offer full-time volunteer service for recent college graduates?"

    A prompted response was recorded for students who answered "No" to question 1, but who (when read a list of volunteer programs which they recognized) answered positively upon hearing the name "VISTA" read.

  2. Note that this methodology was the basis of other pair-wise comparisons in this report.

  3. Chi-square -- .05 level.

  4. Chi-square -- .01 level.

ANALYSES OF VISTA MARKETING AND RECRUITMENT ACTIVITIES REPORT AVAILABLE

ACTION's 1991-92 VISTA Marketing Campaign: An Analysis (January 1993)

Full HTML Version   http://aspe.hhs.gov/daltcp/reports/1993/action.htm

Full PDF Version   http://aspe.hhs.gov/daltcp/reports/1993/action.pdf

INSTRUMENT AVAILABLE

VISTA Recruitment: A Survey of Recent Applicants

Full HTML Version   http://aspe.hhs.gov/daltcp/instruments/VISTArec.htm

Full PDF Version   http://aspe.hhs.gov/daltcp/instruments/VISTArec.pdf

To obtain a printed copy of this report, send the full report title and your mailing information to:

U.S. Department of Health and Human Services
Office of Disability, Aging and Long-Term Care Policy
Room 424E, H.H. Humphrey Building
200 Independence Avenue, S.W.
Washington, D.C. 20201
FAX:  202-401-7733
Email:  webmaster.DALTCP@hhs.gov

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