Pilot Long-Term Care Awareness Campaign: Phase I Final Report


This report describes the first phase of the state/federal Long-Term Care Awareness Campaign pilot program to increase awareness of the need to plan ahead for long-term care. The Campaign was operated in five states early in 2005. Each state's Campaign activities (including mailings, paid television advertisements, public service announcements and radio spots) are described and the resulting consumer response analyzed. [48 PDF pages]

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