A Demographic and Attitudinal Profile of Non-Buyers of the Federal Long-Term Care Insurance Program

12/31/1969

U.S. Department of Health and Human Services

A Demographic and Attitudinal Profile of Non-Buyers of the Federal Long-Term Care Insurance Program

LifePlans, Inc.

August 2004

PDF Version


This policy brief was prepared under contract between the U.S. Department of Health and Human Services (HHS), Office of Disability, Aging and Long-Term Care Policy (DALTCP) and LifePlans, Inc. For additional information about the study, you may visit the DALTCP home page at http://aspe.hhs.gov/_/office_specific/daltcp.cfm or contact the ASPE Project Officer, Hunter McKay, at HHS/ASPE/DALTCP, Room 424E, H.H. Humphrey Building, 200 Independence Avenue, SW, Washington, DC 20201. His e-mail address is: Hunter.McKay@hhs.gov.


This data brief is one of six commissioned by the Department of Health and Human Services, Office of the Assistant Secretary for Planning and Evaluation to analyze survey data collected by Long Term Care Partners from members of the federal family regarding the long-term care insurance offering available to them. This brief analyzes survey data collected from individuals who chose not to enroll in or purchase the plan ("non-buyers"). The remaining briefs address: a Profile of Buyers; a Profile of Non-Responders; a Comparison of Active and Retired Buyers, Non-Buyers and Non-Responders; a Comparison of Engagement and Participation among Buyers, Non-Buyers and Non-Responders; and a Multivariate Analysis of Buyers and Non-Buyers. A Literature Review is also available.

I. BACKGROUND

One of the more ambitious proposals for encouraging growth in the private insurance market was the passage of the Long Term Care Security Act (Public Law 106-265). This act was passed in the summer of 2000 and was signed into law on September 19th of that year. It authorized the U.S. Office of Personnel Management (OPM) to contract for a long-term care (LTC) insurance program for federal employees. Medically underwritten coverage was made available to active federal employees and annuitants (civilian retirees), as well as active and retired members of the uniformed services. It was also made available to 'other qualified relatives,' who would include current spouses of employees and annuitants, including surviving spouses of members and retired members of the uniformed services who are receiving a survivor annuity, adult children of living employees and annuitants, and parents, parents-in-law, and stepparents of living active employees. Because this coverage is medically underwritten, certain medical conditions prevented some people from being approved for coverage. OPM expected that, like the health and life insurance programs it administers, the Federal Long-Term Care Insurance Program (FLTCIP) would become the largest employer-sponsored LTC insurance program in the nation.

Naturally it was expected that implementation of the program would spur additional interest and growth in the market. The program began in earnest in July of 2002, which constituted the beginning of the open enrollment period. The carriers underwriting the program -- John Hancock and MetLife -- formed a joint venture called Long Term Care Partners, LLC, which is devoted exclusively to administering the program.

Long Term Care Partners conducted one of the largest LTC educational campaigns ever. More than one million people requested enrollment kits. As of August 2003, 273,000 applications had been received. About 64% of enrollees were active employees and spouses, 31% annuitants and their spouses, and another 5% surviving spouses, parents/in-laws and adult children. Thus, in relatively short order, the FLTCIP became the largest group programs in the United States. In part this was due to the significant marketing and enrollment activities including more than 2,100 educational meetings, briefings to human resources staff and outreach programs to affinity groups.

The large number of enrollments affords a unique opportunity to better understand the attitudes and perspectives of both working and retired individuals regarding LTC concerns, the importance of planning, and the role that insurance may (or may not) play in meeting the needs of disabled individuals. An examination of such attitudes can assist policymakers as well as insurers to better understand marketplace opportunities and barriers, and devise strategies to encourage growth in the market.

II. PURPOSE

The purpose of this project is to analyze survey data collected by Long Term Care Partners from members of the federal family regarding the LTC insurance offering available to them. The analysis focuses on the attitudes, opinions and motivations of both active employees and retirees who have enrolled in the program ("buyers"), those who have expressed an interest in the program but chosen not to enroll ("non-buyers"), and those who are members of the federal family but have not enrolled or expressed any interest in doing so ("non-responders"). As part of this project, we also compare the results to available data from other studies of non-federal buyers and non-buyers in both the individual and group markets. In this way we are able to determine the extent to which there are significant differences, which could influence both the marketing and future design of LTC insurance. Finally, we examine specific issues within each of he three sample groups.

This is the second in a series of data briefs based on the information collected for a study of buyers, non-buyers, and non-responders to the FLTCIP. The purpose of this data brief is to analyze survey data collected from individuals who chose not to enroll in or purchase the plan -- that is, "non-buyers". The analysis focuses on the attitudes, opinions and motivations of individuals who requested an information kit and application but did not purchase the policy. Where appropriate, we also compare these non-buyers to other individuals who have shown interest, but not purchased private LTC insurance either in the individual or employer group markets. Relevant research questions answered in this brief include but are not limited to the following:

  • What are the socio-demographic characteristics of active and retired non-buyers?
  • What is the attitudinal profile of active and retired non-buyers with respect to retirement planning, experience with LTC, attitudes about insurance, and knowledge of risk?
  • What are the principal factors that may motivate these individuals to participate in the federal LTC insurance program?
  • How do federal non-buyers compare to other non-buyers in the group and individual markets?

III. METHOD AND SAMPLE

We used mail surveys to collect information from non-buyers. A "non-buyer" was defined as someone who expressed interest in the FLTCIP by requesting an information kit and application, but had not purchased the plan at the time we drew the sample. Between the months of January 2003 and April 2003, roughly 4,000 surveys were mailed out to non-buyers of the federal program. About 33% of these individuals -- 1,300 respondents -- returned their surveys. We removed about 10% of these returned surveys because they turned out not to meet the "non-buyer" criteria. The final analytic sample was comprised of 1,161 respondents -- 575 actives and 586 retirees. All identifying information was stripped from the data file so that specific information could not be correlated to a specific individual.

IV. FINDINGS

A. Demographic Characteristics

Figure 1 summarizes the demographic characteristics of non-buyers. Findings indicate that the majority of non-buyers are married, male, college educated and have high incomes and assets. Not surprisingly, the actively working (active) non-buyers have significantly higher incomes, but lower assets than the retired non-buyers. The average age of active federal non-buyers is 53 whereas for retired federal non-buyers the average age is 70.

Figure 1: Demographic Characteristics of Non-Buyers
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

Figure 2 below shows the differences between the active sample of federal non-buyers and a sample of non-buyers offered group policies in other settings. As shown, federal non-buyers tend to have a higher proportion of males and less likely to be college educated. The income, asset, and marital profiles of the two groups are mostly similar. The average age of non-federal non-buyers is slightly younger at 48 years.

Figure 2: Socio-Demographic Characteristics of Active Federal Non-Buyers and Other Group Non-Buyers
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003 and Health Insurance Association of America, 2000.

Figure 3 compares demographic characteristics of retired federal non-buyers to non-buyers age 55 and over drawn from the individual market. Retired non-buyers in the federal market are slightly more educated and many more are male. They also have higher income levels and slightly higher assets. In fact, federal retired non-buyers are 1.6 times more likely to have incomes in excess of $50,000 compared to other retirees who have chosen not to purchase policies. The average age for non-buyers in the individual market is similar to that of federal non-buyers at 71.

Figure 3: Socio-Demographic Characteristics of Retired Federal Non-Buyers and Other Individual Market Non-Buyers
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003 and Health Insurance Association of America, 2000.

B. Attitudes and Opinions about Retirement Planning and Long-Term Care

Interestingly, most non-buyers seem to understand the importance of planning for retirement and for LTC needs. Over three-quarters of active non-buyers indicated that they have done retirement planning and about two-thirds have some idea of how much they need to save in order to live comfortably in retirement. Similarly, 67% of retired non-buyers had done retirement planning and about 70% had at least a general sense of how much they needed to save in order to live comfortably during retirement. Not surprisingly, federal family members who had investigated the FLTCIP, but had not yet applied, were thinking about how they would pay for LTC expenses. Seventy-two percent of active non-buyers had given at least some thought (21% of them a great deal) to paying for LTC expenses. Eighty-two percent of retired non-buyers had also thought about how to pay for LTC expenses (26% of them a great deal of thought). In addition, the majority of both samples (79% of actives and 65% of retired) felt that LTC insurance was an important part of planning for retirement. The overall picture of non-buyers is that they understand the importance of planning for retirement and LTC and they are thinking about how to pay for LTC should the need arise. These attitudes suggest that perhaps there are other mitigating factors surrounding their decision not to purchase the insurance.

Since the introduction of LTC insurance, agents, financial planners and insurers have been trying to educate people about how LTC services are paid for. Significant effort has been put forth to educate people in this regard. To help understand how effective this education has been, we asked non-buyers of the FLTCIP how they plan to pay for the cost of LTC, should the need arise. Figure 4 shows that only a small percentage of non-buyers believe that Medicaid will pay for LTC costs. A somewhat high percentage (one-third for actives and one-quarter for retired) believe (erroneously) that they can use other insurance (i.e., their own health insurance or retiree health plan or Medicare supplement insurance) to pay for LTC. Retirees seem to have a better understanding that they would most likely have to use their own income to pay for any needed LTC, whereas a quarter of the active non-buyers said they just did not know how they would cover the costs.

Figure 4: How Non-Buyers Would Pay for the Costs of LTC if Needed
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

We also asked specifically whether non-buyers agreed with the statement that public programs (Medicare and Medicaid) would pay the cost of LTC. About three-quarters of both active and retired non-buyers agreed that public programs would not pay for LTC, further supporting that the majority understand the personal responsibility involved in planning for LTC needs. In the past, there has been a commonly held belief that a large barrier to purchase was the misconception about who pays for LTC. These findings would seem to contradict that belief and suggest that there is some other reason that this group of seemingly well informed (in terms of LTC and retirement) non-buyers have not purchased LTC insurance.

Figure 5 shows active federal non-buyers beliefs about how they would pay for LTC (if needed) compared to non-federal non-buyers in the employer group market. For comparability, we have combined some categories. It appears that knowledge about whether Medicaid or Medicare will pay for LTC expenses seems similar, but federal non-buyers are more likely to believe their own health insurance (or Medicare supplement insurance) will pay for care than are those non-buyers in other group settings. Employees in other settings are more likely to believe they would have to rely on their own or their family's income if they needed care. There is a slight age difference between the two samples and this may account for some of the differences.

Figure 5: How Federal Active Non-Buyers and Other Group Market Non-Buyers Would Pay for the Costs of LTC if Needed
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003 and Health Insurance Association of America, 2000.

Figure 6 shows comparisons of retired federal non-buyers with non-federal non-buyers age 55 and over in the individual market. These two groups are very similar in terms of their beliefs about whether public programs will pay for care. Again, federal non-buyers are more likely to believe that their own health insurance will pay for LTC.

Figure 6: How Retired Federal Non-Buyers and Other Individual Market Non-Buyers Would Pay for the Costs of LTC if Needed
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003 and Health Insurance Association of America, 2000.

C. Experience with Long Term Care

It is said that experience is the best teacher. Many of those who advocate planning for LTC have had some experience either caring for and/or arranging for care of a loved one, or paying for care. Non-buyers were asked if they had any of several experiences with LTC and about half of actives and retirees indicated that they had a parent who needed care. The same number also indicated that they knew someone who had to use most of their savings and/or assets to pay for LTC. We also asked if the respondent had cared for an elderly relative or friend and one-quarter of active federal employee non-buyers said they had while 38% of retired non-buyers said the same.

D. Experience with Long Term Care Insurance

One very interesting finding from the survey of non-buyers is that 11% of actives and 20% of retirees stated that they had LTC insurance (with another carrier).1 When the Federal Government first proposed the idea of offering LTC insurance to its employees and retirees, experts predicted that this would increase sales to other carriers simply because of the massive education and marketing campaign about the importance of planning for LTC. We asked those non-buyers who had LTC insurance with another carrier (11% of actives and 20% or retireds) if they bought it before or after they heard about the federal program. Almost half (47%) of active non-buyers indicated they had purchased their policies after hearing about the FLTCIP. Only 13% of retired non-buyers said the same, which is not surprising given their age. We would expect that most of the retired sample that had LTC insurance (not through the FLTCIP) would have purchased it when they were somewhat younger, that is, before the federal offering.

We presented those non-buyers who did not have insurance through another carrier with a series of statements about LTC insurance and asked them if they agreed or disagreed with them. Figure 7 shows the percentages of those who agreed or strongly agreed with each statement.2 For the most part, non-buyers appear to be interested in buying LTC insurance, but agree that there are obstacles. The majority of both active and retired non-buyers agreed with the statement that "…they would purchase LTC insurance now, but that there were too many competing demands on their money (78% and 70% respectively) and/or they were unsure they could make good decisions about it (52% and 51% respectively)." It is clear from their responses that a majority of these non-buyers may be classified as "potential buyers" who have just not yet bought a policy. Two-thirds of actives indicated that they would buy LTC insurance before they retire and 72% of retired non-buyers agreed that they would consider purchasing the insurance in the future. While stated intentions do not automatically translate to certain purchase, these non-buyers do represent potential future buyers and therefore, successful future marketing campaigns will likely take account of their attitudes and opinions.

Figure 7: Opinions About Buying LTC Insurance
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

E. Decision Making and Application Process for the FLTCIP

We were interested to know how serious the non-buyers were about purchasing the FLTCIP. After all, these individuals did request an information kit and application, thus indicating real interest and intention about the program. Table 1 shows that the majority of non-buyers who requested information were somewhat or very serious about buying the FLTCIP -- three-quarters of the active and almost two-thirds of the retired samples. Seventy percent of active non-buyers said they thought it was likely or very likely that they were going to buy the FLTCIP when they initially requested the application; fewer retired non-buyers said the same (54%). It is clear that there was a significant amount of interest on the part of the non-buyers. So, what stopped them from buying the FLTCIP?

TABLE 1: Decision Making Process of Active and Retired Non-Buyers
Decision Making ProcessActive Non-BuyersRetired Non-Buyers
How seriously was buying the FLTCIP considered
   Very seriously34%25%
   Somewhat seriously4138
   Not very seriously1620
   Not seriously at all56
   Did not consider411
How likely did you think it was that you would buy the FLTCIP when you requested the application
   Very likely1811
   Likely5243
   Not very likely2840
   Not at all likely26
SOURCE: Analysis of Non-Buyer Data from the FLTCIP, 2003.

One possible place to look is the application process. We asked the non-buyers a series of questions about the application process to see if they found various aspects of it easy or difficult (see Figure 8). It appears that both active and retired non-buyers found the process easy. The majority of both samples were able to get an application, read and understand it, and answer the health questions. The majority was also able to get their questions about the federal program answered easily, although between 25%-30% said they found it difficult or very difficult to get answers to their questions. These responses do not seem to indicate that the application process contributed materially to the fact that the non-buyers did not buy the FLTCIP.

Figure 8: Application Process for Non-Buyers
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

F. Reasons for Not Buying the FLTCIP and Factors that would Increase Interest

To better understand why these potential buyers did not actually purchase the FLTCIP, we presented them with a series of statements. They were directed to indicate whether or not a particular statement was a reason they did not purchase the FLTCIP. Respondents were then asked to indicate which one of the reasons presented was the most important to their decision not to purchase the FLTCIP. Not surprisingly, 53% of active non-buyers and 49% of retired non-buyers indicated that they could not afford to buy the FLTCIP. Further, about two-thirds of both active and retired federal employees thought that the FLTCIP was too expensive. When asked what the single most important reason was that they did not buy the FLTCIP, these two reasons were first and second on the list for both active and retired non-buyers (see Figure 9). This finding is similar to that in other non-buyer research.

Figure 9: Most Important Reason for not Purchasing the FLTCIP
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

We also asked non-buyers what would make them more interested in buying the FLTCIP. One in three active non-buyers and one in four retired indicated that tax-deductible premiums would be the single most important thing that would make them more interested in buying the FLCTIP. This was followed by a guarantee that premiums would not increase and also the availability of a premium discount for spouses enrolling in the program (see Figure 10).

Figure 10: Top Factors that Would make Non-Buyers More Interested in Buying the FLTCIP
Source: Analysis of Non-Buyer Data from the FLTCIP, 2003.

V. CONCLUSIONS

As these findings indicate, the non-buyers of the FLTCIP are well educated about the need for retirement and LTC planning. The majority seems to understand that they will have to bear at least some, if not most, of the financial responsibility of any LTC they might need. Further, this group or at least a sizeable proportion was serious about buying the program. A large number of them indicated that they have not ruled out purchasing the program in the future. The largest barrier to purchase for these non-buyers (and other non-buyers in the general population) was affordability. Further sensitivity analysis of those non-buyers who report higher income and assets may be warranted to better understand the affordability issue. Therefore, perhaps continuing to market to this group of active and retired federal employees and making sure that they remain aware of the FLTCIP program could result in more members of the federal family being insured.

REFERENCES

Health Insurance Association of America (2000), "Who Buys Long Term Care Insurance in 2000? A Decade of Study of Buyers and Nonbuyers." Washington, D.C.

NOTES

  1. Those non-buyers who stated they had LTC insurance were removed from the non-buyer category when doing analysis of attitudes and opinions toward retirement planning, LTC and LTC insurance.

  2. Some statements were not presented to one or the other sample, as they were sample-specific.

APPENDIX

Notes for Tables

Unless otherwise indicated, the analysis of the data is based on the responses of 6,870 active and 487 retired non-responders.

All significance tests are based on 5% level or better. Notations for significance are as follows: If one category out of three contains the symbol (*), then the category starred is statistically different from each of the other two categories, but the non-starred categories are not different from each other. If two categories out of the three contain the symbol (*), then those two categories are statistically different from each other, but each of those categories is not statistically different from the third one. If all three categories contain the symbol (*), then all three are statistically different from each other.

Unless otherwise specified, only the response category that has a notation of significance was tested against all other categories. In some cases, it was determined that a combination of categories would be tested. These are indicated in the footnotes. It also may be the case that if categories were or were not combined, it could change the results of the test of significance.

Unless otherwise indicated, the first response category (i.e., strongly agree, very important, very likely, etc.) or the yes response was tested. Therefore, if there are no notations for significance, the test was not significant at the 5% level.

TABLE A-1: Socio-Demographic Characteristics of Active and Retired Non-Buyers
Socio-Demographic Characteristics Active Non-Buyers Retired Non-Buyers
Average age5371
   Less than 5034%2%
   50 to 54243
   55 to 59197
   60 to 641012
   65 and over1376
Gender
   Male6074
   Female4026
Marital status
   Never Married104
   Married7070
   Divorced/separated168
   Widowed318
   Domestic Partner10
Presence of children living within 25 miles
   Yes5955
   No4145
Education level
   Less than high school graduate13
   High school graduate1317
   Technical/trade/business school58
   Some college3030
   College graduate2824
   Graduate degree2318
Average income1$73,912$50,901
   Less than $15,00014
   $15,000 to $24,999113
   $25,000 to $34,999512
   $35,000 to $39,999615
   $40,000 to $49,9991416
   $50,000 to $59,9991312
   $60,000 to $69,999108
   $70,000 to $74,99974
   $75,000 to $99,9992010
   $100,000 to $124,999133
   $125,000 or more103
Average liquid assets1$161,433$169,730
   Less than $10,0001711
   $10,000 to $19,99986
   $20,000 to $29,99977
   $30,000 to $49,9991212
   $50,000 to $74,999129
   $75,000 to $99,99986
   $100,000 to $124,99976
   $125,000 to $149,99955
   $150,000 to $199,99948
   $200,000 to $249,99946
   $250,000 and above1624
Home ownership
   Yes8690
   No1410
  1. Averages were calculated by taking the midpoints of the ranges.

TABLE A-2: Attitudes and Opinions About Retirement Planning and Long-Term Care Among Active and Retired Non-Buyers
Attitudes and Opinions Active Non-Buyers Retired Non-Buyers
Done retirement planing
   Yes77%67%
   No2333
Determnied how much to save to live comforably in retirement
   Yes, a definite sense1617
   Yes, a general sense4954
   No3329
   Do not plan to retire2 
Confident that there is enough money to live comfortably in retirement
   Very confident1320
   Somewhat confident5455
   Not very confident2415
   Not at all confident710
   Do not plan to retire2 
Standard of living during retirement:
   Better than during working years817
   Same as working years6060
   Worse than during working3023
   Do not plan to retire2 
Thought given to paying for LTC expenses
   A great deal2126
   Some5156
   Not much thought2315
   No thought at all53
How important is LTC insurance to retirement planning
   Very important2520
   Somewhat important5445
   Not very important1522
   Not at all important15
   Have not started planning58
I worry how to pay for LTC1
   Strongly agree1821
   Agree4547
   Disagree3126
   Strongly disagree66
It is important to plan now for the possibility of needing LTC services in the future
   Strongly agree2425
   Agree5860
   Disagree1613
   Strongly disagree22
LTC insurance programs sold today will cover the cost of LTC services needed in the future
   Strongly agree33
   Agree3833
   Disagree4947
   Strongly disagree1017
How would LTC costs be paid1
   Medicaid32
   Medicare914
   Medigap Supplement Policy12
   Own health insurance or retiree health care plan3322
   Own income2342
   Children will help pay10
   Other32
   LTC insurance22
   Don't know22514
  1. Retired buyers were asked whether they worried about how to pay for LTC services before they purchased the FLTCIP and how they would pay for LTC services in the absence of their policy.
  2. This response category was tested for significance and it was found not to be significant.

TABLE A-3: Experience with LTC Among Active and Retired Buyers
Experiences with LTC Active Non-Buyers Retired Non-Buyers
Respondent needed LTC
   Yes1%2%
   No9998
Spouse needed LTC
   Yes16
   No9994
Parent needed LTC
   Yes5449
   No4651
Close friend needed LTC
   Yes714
   No9386
The respondent has been a caregiver
   Yes2538
   No7562
The respondent knew someone who has used most of his/her assets to pay for LTC
   Yes4850
   No5250
The respondent has experienced financial hardship as a result of caring for an elderly relative
   Yes99
   No9191
The respondent knew someone who has experienced financial hardship as a result of caring for an elderly relative
   Yes4137
   No5963

TABLE A-4: Self-Assessed Risk of Needing LTC Among Active and Retired Buyers and Views About LTC Coverage of Costs
Experiences with LTC Active Non-Buyers Retired Non-Buyers
How likely is it that:
a) the respondent thinks he/she will need help with everyday activities like bathing and dressing
   Very likely10%13%
   Likely1418
   Somewhat likely3538
   Not very likely3024
   Not at all likely117
b) the respondent thinks he/she will need home care services for more than three months
   Very likely1012
   Likely1418
   Somewhat likely3939
   Not very likely2823
   Not at all likely98
c) the respondent thinks he/she will need nursing home care for more than three months
   Very likely1011
   Likely1314
   Somewhat likely3437
   Not very likely3127
   Not at all likely1211
d) the respondent thinks he/she will need care provided in an assisted living facility for more than three months
   Very likely1011
   Likely1615
   Somewhat likely3739
   Not very likely2725
   Not at all likely1010

TABLE A-5: Beliefs About LTC Among Active Retired Non-Buyers
Experiences with LTC Active Non-Buyers Retired Non-Buyers
It is important to avoid using own income and savings to pay for LTC
   Strongly agree33%30%
   Agree4445
   Disagree2020
   Strongly disagree35
It is important to choose the place where to receive care
   Strongly agree4243
   Agree4850
   Disagree96
   Strongly disagree11
There are public programs that will pay the cost of LTC
   Strongly agree34
   Agree2421
   Disagree5957
   Strongly disagree1418

TABLE A-6: Opinions About LTC Insurance Among Active and Retired Non-Buyers
Opinions about LTC Insurance Active Non-Buyers Retired Non-Buyers
Do you currently have LTC insurance
   Yes11%20%
   No8980
Did you buy your LTC insurance after you heard about the FLTCIP1
   Yes4713
   No3760
   I did not know about the FLTCIP1627
I would buy LTC insurance now but there are competing demand on my money
   Strongly agree3325
   Agree4545
   Disagree1926
   Strongly disagree34
I would buy LTC insurance now but I am unsure that I can make good decisions about it
   Strongly agree1511
   Agree3740
   Disagree3637
   Strongly disagree1212
Insurance companies sell adequate coverage for LTC services
   Strongly agree45
   Agree4038
   Disagree4343
   Strongly disagree1314
  1. This question was only asked of those people who stated that they currently had LTC insurance; therefore the percentage of people who said they did not know about the FLTCIP are only of those non-buyers and non-responders who have LTC insurance.

TABLE A-7: Decision Making Process of Active and Retired Non-Buyers
Decision Making Process Active Non-Buyers Retired Non-Buyers
How seriously was buying the FLTCIP considered
   Very seriously34%*25%
   Somewhat seriously4138
   Not very seriously1620
   Not seriously at all56
   Did not consider411
How likely did you think it was that you would buy the FLTCIP when you requested the application
   Very likely18*11
   Likely5243
   Not very likely2840
   Not at all likely26

TABLE A-8: Experience with the Application Process Among Active and Retired Non-Buyers
Experience with the Application Process Active Non-Buyers Retired Non-Buyers
How easy/difficult did the application look to complete
   Never looked at the application36%43%
   Looked easy to complete5145
   Looked difficult to complete1313
Was the following easy/difficult for you:1
a) getting an application
   Did not get an application2129
   Did get an application7971
   Easy to get an application9696
   Difficult to get an application44
b) understanding the application
   Did not attempt to understand the application 3234
   Did attempt to understand the application 6866
   Easy to understand the application 7577
   Difficult to understand the application2523
c) answering health questions
   Did not answer health questions 4143
   Did answer health questions 5957
   Easy to answer health questions 7977
   Difficult to answer health questions2123
d) reading the application materials
   Did not read the application materials 6938
   Did read the application materials 3162
   Easy to read the application materials 7071
   Difficult to read the application materials3029
Easy/difficult to obtain answers to questions about the federal program
   Very easy2016
   Easy5160
   Difficult2421
   Very difficult53
  1. The responses for "easy" and "difficult" are calculated on the basis of only those respondents who did the specific activity.

TABLE A-9: Exposure to Promotional Activities Among Active and Retired Non-Buyers1
Promotional Activities Active Non-Buyers Retired Non-Buyers
Did you do any of the following:
a) Talk to colleagues about the federal program
   Did not talk to colleagues 49%79%
   Did talk to colleagues 5121
   Found it to be helpful 5666
   Did not find it to be helpful4434
b) Talk to human resource representative
   Did not talk to human resource representative 8196
   Did talk to human resource representative 194
   Found it to be helpful 7053
   Did not find it to be helpful3047
c) Read "Get Smart About Your Future"
   Did not read "Get Smart About Your Future" 3340
   Did not know about "Get Smart About Your Future" 1112
   Did read "Get Smart About Your Future" 5648
   Found it t be helpful 8786
   Did not find it to be helpful1314
d) Read advertisements
   Did not read advertisements 3845
   Did not know about advertisements 1111
   Did read advertisements 5144
   Found them to be helpful 7579
   Did not find them to be helpful2521
e) Visit websites describing the federal program
   Did not visit websites describing the federal program 5177
   Did not know about the websites describing the federal program 1011
   Did visit websites describing the federal program 3912
   Found them to be helpful 8390
   Did not find them to be helpful1710
f) Read newspaper article
   Did not read newspaper articles 5355
   Did not know about the newspaper articles 149
   Did read newspaper articles 3336
   Found them to be helpful 7072
   Did not find them to be helpful3028
g) Read general brochures
   Did not read general brochures 1826
   Did not know about the general brochures 56
   Did read general brochures 7768
   Found them to be helpful 8285
   Did not find them to be helpful1815
h) Call toll-free number
   Did not call a toll-free number 7579
   Did not know about the toll-free number 107
   Did call a toll-free number 1514
   Found it to be helpful 7177
   Did not find it to be helpful2923
  1. The response for "helpful" and "not helpful" are calculated on the basis of only those respondents who did the specific activity.

TABLE A-10: Reasons for Not Buying the Federal Program: Active and Retired Non-Buyers
Reasons for Not Buying Active Non-Buyers Retired Non-Buyers
Were the following reasons not to buy the FLTCIP:
a) Do not think LTC services will ever be needed
   Yes, a reason 8%11%
   No, not a reason9289
b) Medicare/Medicaid will pay for LTC services
   Yes, a reason 1614
   No, not a reason8486
c) Family/relatives will take care of individual
   Yes, a reason 7*11
   No, not a reason9389
d) FLTCIP is too expensive
   Yes, a reason 6662
   No, not a reason3438
e) Do not mind using own income to pay for LTC
   Yes, a reason 15*25
   No, not a reason8575
f) Have other insurance like FEHB
   Yes, a reason 13*19
   No, not a reason8782
g) Do not believe insurance companies will pay benefits
   Yes, a reason 18*13
   No, not a reason8287
h) Will buy the FLTCIP later
   Yes, a reason 52*22
   No, not a reason4878
i) Cannot afford to buy the FLTCIP
   Yes, a reason 5349
   No, not a reason4751
j) Premium amount enough to cover LTC needs
   Yes, a reason 2124
   No, not a reason7976
k) Information about the FLTCIP too confusing
   Yes, a reason 2219
   No, not a reason7881
l) Did not want to be locked into the FLTCIP
   Yes, a reason 23*16
   No, not a reason7784
m) Have LTC insurance with another company
   Yes17*22
   No8378
n) Not happy with the features of the FLTCIP
   Yes1716
   No8384

TABLE A-11: Three Most Important Reasons for Not Buying the FLTCIP Among Active and Retired Non-Buyers
Reasons for Not Buying Active Non-Buyers Retired Non-Buyers
Three most important reasons not to buy the FLTCIP
Cannot afford the FLTCIP30%33%
FLTCIP is too expensive2415
Will buy the FLTCIP later1315

TABLE A-12: Factors that Would Make Non-Buyers More Interested in Buying the Federal Program
Factors Active Non-Buyers Retired Non-Buyers
More interested in buying the FLTCIP if:
a) There were more choices regarding the amount of home care coverage
   Agree58%59%
   Disagree4241
b) There was a guarantee that premiums will not increase in the future
   Agree83*76
   Disagree1724
c) There was a premium discount for couples who purchase the program
   Agree6662
   Disagree3437
d) Premiums were tax deductible
   Agree87*77
   Disagree1323
Three most important factors that would make a non-buyer more interested in buying
   Tax deductible premiums3424
   A guarantee that premiums will not increase in the future2118
   A premium discount for couples who purchase the program1918

This policy brief was prepared under contract between the U.S. Department of Health and Human Services, Office of the Assistant Secretary for Planning and Evaluation, Office of Disability, Aging and Long-Term Care Policy (DALTCP) and LifePlans, Inc. For additional information on this subject, or to view the other briefs in this series, you can visit the ASPE home page at http://aspe.hhs.gov, the DALTCP home page at http://aspe.hhs.gov/_/office_specific/daltcp.cfm or contact the ASPE Project Officer, Hunter McKay, at HHS/ASPE/DALTCP, Room 424E, H.H. Humphrey Building, 200 Independence Avenue, S.W., Washington, D.C. 20201, Hunter.McKay@hhs.gov.

Data Briefs on Federal Long-Term Care Insurance Buyers/Non-Buyers

A total of nine Policy Briefs are available from the Office of Disability, Aging and Long-Term Care on this subject: