Evaluation Planning and Tools for Front of Package Nutrition Labeling. Final Report. Table 3-1. Consumer Evaluation Questions and Corresponding Shorthand Notations

09/01/2012

Table 3-1. Consumer Evaluation Questions and Corresponding Shorthand Notations

Consumer (C) QuestionShorthand Notation
1. Do consumers notice the FOP symbol?Q1: Notice
1a. Do consumers notice manufacturers’ and retailers’ FOP symbol education efforts?Q1a: Education Notice
2. Can consumers understand the healthiness of products using the FOP symbol?Q2: Understand
3. Do consumers use the FOP symbol when purchasing products?Q3: Use
4. Is consumer understanding of the FOP symbol affected by coexisting FOP or shelf-labeling schemes?Q4: Understanding Affected by Coexisting