Federal Workforce Development Programs: A New Opportunity for Recruiting and Retaining Direct Care Workers in the Long-Term Care Field. Federal Workforce Development Programs: A New Opportunity for Recruiting and Retaining Direct Care Workers in the Long-Term Care Field : Table 7

08/01/2003

: Table 7

WhatHealth Care Worker Media Campaign
WhereLancaster County, Pennsylvania
WhoLancaster County Workforce Investment Board, Berks County Workforce Investment Board, South Central Workforce Investment Board
PartnersProviders and local television outlet
FundingWorkforce Investment Act, health and long-term care providers
VisionIncrease the supply of workers through an intensive and long-term television campaign to encourage people who are already working to consider health care careers.