RC/EZ/EC

Health Insurance

Overview

Whether an individual has health insurance or not is an important factor in a person’s health status and access to quality health care. Numerous programs are available to help decrease the number of uninsured and underinsured people in the United States. These programs include Medicare, Medicaid, SCHIP, and tax incentives for managed care organizations and businesses. In addition, numerous programs have popped up to serve individuals who still do not have access to affordable health care as a result of no health insurance. RC/EZ/ECs can play a role in helping eligible persons in their communities enroll in available insurance programs, assisting businesses in offering affordable and quality insurance programs, and partnering with health centers who serve uninsured clients. For example, HRSA’s Bureau of Primary Health Care supports 746 community and migrant health centers, 128 health care programs for the homeless, and 22 primary care programs for public housing projects that provide low and no cost services. There are also numerous public and private research initiatives underway to look at policy and health care reform, which RC/EZ/ECs can consider in their policy efforts. For example, the Kaiser Commission on Medicaid and the Uninsured analyzes health care coverage and access for low-income populations and looks at possible areas of reform.

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Stories and Models from the field

Community Develops Their Own Solution for Affordable Health Coverage
Muskegon, Michigan, EC (Round I)

Community leaders in Muskegon County recognized the problem of rising numbers of uninsured residents and tried to address it through traditional health insurance. After unsuccessful efforts to purchase group insurance for the uninsured, community leaders decided to take action rather than wait for a solution to appear.

Beginning in 1995, the Muskegon Community Health Project (MCHP) engaged business leaders, health care providers and community groups in the process of developing a solution, which involved planning meetings and surveys to determine what approach would work best for the community. They came up with two solutions–Access Care, a health coverage plan for working people and Muskegon Care for indigent persons. Residents may move between these two programs, and eventually on to private insurance as their economic situation improves.

Muskegon County is now providing affordable health coverage to working uninsured through their employers with an innovative cost sharing program between employer, employee and community (including federal disproportionate share hospital funds, local government, community and foundation funds). The Access Health plan pays 40% of the cost, while the employer and employees each pay 30%. The program is geared toward workers who make $6 -$10 an hour. "These are not people the market makes money on," says Vondie Moore Woodbury, director of the project. "But we have 17,000 people here who are uninsured." Rather than waiting for a solution, we decided we would do it ourselves.

Currently, the Access Health plan covers almost 1,000 formerly uninsured residents, and Muskegon Care covers 2,000 formerly uninsured residents. A team of outreach workers inform businesses about the plan and sign up interested business. If a business is not interested in participating, MCHP requests permission to send a representative on site to inform employees about Muskegon Care and other possible options, including the SCHIP and Medicaid programs for families with children. The MCHP storefront located in the EZ also serves as a resource center for community members to learn about all of these health coverage options.

The Muskegon Community Health Project is headquartered in the Muskegon EC, and has worked closely with EC community leaders. Many of the EC residents are now participating in these programs. Several important lessons were learned in implementing this solution, including:

  • Planners need to realize that "one size does not fit all", and must be flexible in understanding the target demographic group and conducting research to understand how to market the product.
  • Solutions that work require creative thinking. An example of this can be found in the redeployment of DSH funds that Federal law provides to hospitals serving a "disproportionate share" of Medicaid or low-income patients to pay for a whole range of health services instead of being used only to support indigent hospital care.
  • Community involvement is critical to the success of a new program. Many of the creative approaches taken in structuring the program were acceptable to the community because they were ideas that originated in the community, and the product was community-owned. Access Health continues to use their community board, with representation from patient, provider, and community.

For more information, visit Access Health on the web.

Small Business Subsidies and Community Outreach Insure More Residents
Denver, Colorado EC

The Denver Health Community Voices, located in the Denver EC has developed ways to make insurance more affordable to its residents through small business health insurance subsidies and community outreach to increase government insurance enrollment.

Denver Health's small business premium subsidy program enables eligible small businesses to offer coverage to employees. The subsidy is worth 20-50% of the premium for both the employer and employee, and is determined on a sliding scale. Currently, 21 small businesses are enrolled in the program and receiving a subsidy. These 21 businesses include 66 subscribers and 108 members.

The community outreach effort is designed to improve the enrollments of eligible individuals into government health insurance programs. Trained health workers from the community assist residents with enrollment applications at libraries, schools, homeless shelters, churches and community gatherings. In 2000, 71,000 applications were taken from previously uninsured people in Denver. As a result, approximately 46,000 individuals received coverage in publicly funded insurance programs.

Student Volunteers Help Enroll Children in Government Insurance Programs
Upper Manhattan, New York EZ (Round I)

Students from Columbia University participated in an Upper Manhattan pilot test of the Student Health OUTreach project (SHOUT) sponsored by the Children's Defense Fund. The project aims to enroll currently uninsured children in government insurance programs for which they are eligible. In many cases families do not know that the children are eligible for the free and low-cost coverage. Students were fully trained in the insurance programs eligibility requirements and cultural sensitivity. The Alianza Dominicana Community Center, located in the Upper Manhattan EZ hosted a number of the SHOUT volunteers in their recruitment efforts. The Center distributed literature about Medicaid, Child Health Plus and the SHOUT project to their clients and contacts as well as provided the space for students to meet with families, and access to business facilities.

Community Fund Reimburses Health Care Providers for Servicing the Working Uninsured
OH - Ironton/Huntington,WV (EZ Round II)

Offering the Uninsured of Cabell County Healthcare is the goal of the program commonly referred to as OUCH! Through this program providers serving the working-uninsured are reimbursed by a community fund. The fund was created with money from three sources: the employee who is uninsured (30%), the employer (30%), and program and community funds (40%). This program aims to share the cost of uncompensated care in Cabell County by addressing the uncompensated care issue up front. In doing so, the burden isn't placed back on the community through taxes; and, by having a larger group to support the costs, no one entity or group is overwhelmed with costs. The fund reimburses health providers for services rendered to participants of the OUCH! Program. Patients who were previously faced with self-pay, full-responsibility health service costs now have their own costs covered by the OUCH pool. Providers, who were previously not being paid for services rendered, receive reimbursement from the OUCH! pool. Businesses who were forced to help pay the burden of uncompensated care now have a decreased burden as a result of the OUCH! Pool.

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Tools

 

Start Healthy, Stay Healthy Outreach Handbook

A comprehensive guide to creative outreach strategies filled with real-life examples from states and communities where outreach activities are working. It also has fact sheets on Medicaid, welfare program changes, new funds for child health insurance, managed care, and other important information.

Student Health Outreach Project (SHOUT) Toolkit

The Student Health Outreach Project, SHOUT, is a student-run project of the Children's Defense Fund that strives to ensure all of our nation's children have access to health care. Of the 11 million uninsured children in this country, more than 6 million of them are eligible for free health insurance through Medicaid and the State Children's Health Insurance Program (SCHIP). SCHIP is a $48 billion investment in children's health coverage that reaches out to millions of uninsured children whose family incomes are too high to qualify for Medicaid but too low to afford private insurance. However, children will not receive health coverage through these programs automatically. Their parents must apply for it. The problem is that many parents do not know SCHIP exists or that their children might be eligible. The SHOUT program trains college students in how to identify and enroll eligible children in communities with the most need.

Tax Incentive Guide for Businesses in the Renewal Communities, Empowerment Zones and Enterprise Communities

This guide contains information for eligible businesses on the tax incentives available to them, including incentives for offering health insurance to their employees. The two tables listed below summarize the tax incentives.

  • Tax Incentive Matrix for Urban and Rural EZs/ECs/RCs (Page 4)
  • Summary of Tax Incentives: Tax Credits, Deductions, Bonds and Capital Gains (Pages 5-9)

Strategies for Broadening Insurance Coverage

While not all of these strategies apply at the community level, there are some useful strategies listed below for helping to increase insurance coverage.

The following policy recommendations, as part of a comprehensive reform strategy, are geared to broaden access to insurance coverage:

  • Expand employment-based coverage by requiring employers to offer coverage or contribute to insurance pools; though controversial and subject to some adverse side effects, this reform is the most effective way to expand coverage within the private, employment-based insurance system. It requires:
    • Establishing purchasing co-operatives for small firms or "buy-ins" to existing group plans such as Federal Employee Health Benefit Program or state employee health plans;
    • Providing subsidies or tax credits to vulnerable employers; and
    • Providing direct subsidies or refundable tax credits to low-income workers to help them afford their share of employer-sponsored coverage, and to low-income people purchasing COBRA coverage.

     

  • Political realities may require a serious effort to provide strong incentives to employers to offer coverage, and individuals to obtain insurance, before enacting the above requirement. In addition to purchasing co-operatives and "buy-ins," this includes:
    • Providing substantial subsidies or tax credits to employers who newly offer coverage to employees;
    • Providing significant tax credits to purchase individual coverage for those remaining without access to employer-based coverage; and
    • Establishing state rate bands in the individual and small-group insurance markets to reduce the disparity in health insurance premiums related to risk factors.

     

  • Increase enrollment of eligible populations into government-funded insurance programs. This can be accomplished through:
    • Conducting outreach through public awareness campaigns;
    • "Out-stationing" eligibility workers in a variety of community sites such as health clinics, child-care centers, schools, religious institutions, and social service agencies;
    • Holding eligibility workers accountable for erroneously denying benefits, and providing incentives to promote appropriate enrollments;
    • Simplifying the application process and providing information and application forms in multiple languages;
    • Computerizing the application submission and response process to reduce human bias and error, and speed turnaround; and
    • Instituting 12-month continuous Medicaid eligibility, "presumptive" eligibility, and single insurance cards that do not denote source of payment.

     

  • Expand government-funded programs and develop new insurance products. This could include:
    • Expanding eligibility for existing government-funded insurance programs such as Medicaid, Medicare and SCHIP (e.g., extending SCHIP eligibility to parents, and allowing people with incomes above current cutoffs to "buy-in" to Medicaid or SCHIP on a sliding scale basis; instituting a buy-in to Medicare for early retirees); and
    • Developing new insurance products tailored to the needs of vulnerable, low-income people who remain disenfranchised from other sources of coverage.

Strategies for Broadening Insurance Coverage, from Increasing Access: Building Working Solutions (J. Meyer and S. Silow-Carrol, ESRI, funded by Community Voices project).

Insure Kids Now!

Insure Kids Now! is a national campaign aimed at linking uninsured children to free or low cost health insurance. Click here for outreach tools, policy resources, and the Insure Kids Now! toolkit and promotional resources.

SCHIP Outreach Information Clearinghouse

This site offers community-based outreach information such as strategies that work, reports from outreach conferences sponsored by CMS, official SCHIP guidance and tools, and CMS outreach contacts.

Community-Based Organizations: Paving the Way to Children's Health Insurance Coverage

Here you can download (in PDF format) a guide to aid public and private organizations embark on a children's health insurance outreach campaign.

Kids Count Network Resource Library

Search the Kids Count Network resource library for state-based KIDS COUNT projects including tools and publications that can assist your RC/EZ/EC improve the well being of children in your community.
Enter keywords: "health insurance".

 

These technical assistance resources for RC/EZ/ECs were funded by the Office of the Assistant Secretary for Planning and Evaluation, U.S. Department of Health and Human Services (HHS), through a cooperative agreement administered by the Health Resources and Services Administration (HRSA), and prepared by the Public Health Foundation. Duplication and adaptation, with credit, are encouraged.

 

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Tips for RC/EZ/ECs

  • Work on strategies to help subsidize employer's purchase of health insurance for employees.
  • Consider contracting a technical assistance person to assist businesses in health insurance purchasing decisions.
  • Encourage businesses to take advantage of the Welfare to Work Tax Credit by hiring long-term family assistance recipients.
  • Work with local public health agencies to increase State Children's Health Insurance Program enrollment.
  • Petition policy makers at the state level to expand Medicaid eligibility through HCFA approved waivers.
  • Be aware of research initiatives to use for policy efforts.
  • Split the pool of money among who you're insuring. Collect some contribution for those who are working and can afford a modest contribution. This will help your resources go further.
  • Lobby legislators to establish tax incentives for health maintenance organizations managed care organizations that locate in an RC/EZ/EC.
  • Keep in mind that comprehensive insurance will not happen over night.

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Links

Centers for Medicare and Medicaid Services
The Centers for Medicare and Medicaid Services (formerly the Health Care Financing Administration), administers the Medicare and Medicaid programs, which provide health care to America's aged and indigent populations, about one in every four Americans, including nearly 18 million children and nursing home coverage for low-income elderly. CMS also administers the State Children's Health Insurance Program through approved state plans that cover more than 2.2 million children. Browse this site for information on these government health insurance programs.

Community Voices
Community Voices: HealthCare for the Underserved, a multi-year initiative funded by the W.K. Kellogg Foundation, is designed to improve access to quality health services. Building up from the community level, the project is giving the underserved-the working poor, individuals or families who receive public assistance and those who lack any or adequate health insurance-a voice to help make health access and quality part of the national debate. This site contains a wealth of information about what 13 communities are doing to address the issue of inadequate access to health care.

Commonwealth Fund
The Commonwealth Fund is a private foundation that supports independent research on health and social issues and makes grants to improve health care practice and policy. The Fund is dedicated to helping people become more informed about their health care, and improving care for vulnerable populations such as children, elderly people, low-income families, minority Americans, and the uninsured. The Fund's two national program areas are: improving health insurance coverage and access to care and improving the quality of health care services. This site offers a wide range of publications on issues related to health insurance and the uninsured.

Start Healthy, Stay Healthy
The Start Healthy, Stay Healthy campaign is a national outreach effort conducted by the Center on Budget and Policy Priorities, a private, nonprofit research and policy organization based in Washington, D.C. The campaign has been enlisting a wide array of community-based organizations, health and human services providers, advocacy groups, program administrators and others to identify children from low-income working families who may be eligible for free or low-cost health insurance programs. The campaign also promotes coordination between newly enacted state child health insurance programs and Medicaid to ensure that children are not in danger of being left without coverage. A community outreach handbook is available, that includes fact sheets, posters and flyers to help spread the word about free and low-cost health insurance. Also provides access to State insurance eligibility forms for individual states.

100% Campaign
Over 2 million children in California–more than 1 in 5–are uninsured. Children Now, Children's Defense Fund and The Children's Partnership, with primary support from The California Endowment, have joined in a collaborative effort to ensure that all of California's children obtain health coverage. The 100% Campaign is using many strategies–including key partnerships with the broadest possible range of community groups and leaders, public education, new research, outreach and policy analysis–to ensure that all of California's children receive health coverage. While this site represents a campaign in California, much of the information could be useful to other regions and communities addressing the issue of uninsured children.

The Kaiser Commission on Medicaid and the Uninsured
The Commission functions as a policy institute and forum for analyzing health care coverage and access for the low-income population and assessing options for reform. The Commission, begun in 1991, strives to bring increased public awareness and expanded analytic effort to the policy debate over health coverage and access, with a special focus on Medicaid and the uninsured. This site contains extensive information about the national health insurance situation.

Covering Kids
This site gives information on the Robert Wood Johnson Foundation (RWJF) funded project "Covering Kids". The purpose of the project was to help states increase the number of who benefit from health insurance coverage programs. The site has links to state and local outreach projects which can serve as examples for RC/EZ/ECs to follow. It also provides a link to a new RWJF 4-year initiative "Covering Kids and Families". Check information on this site frequently to see if your state was awarded a "Covering Kids and Families" grant.

Health Resources and Services Administration - Focus on Child Health, A Compendium of Outreach Models
Here you can download (in Word Perfect or PDF) Reaching Our Children A Compendium of Outreach Models . The compendium is divided into two sections, one that provides strategies used to increase enrollment in public health care insurance programs, and one that describes community-based projects aimed at increasing access to primary and preventive care for children.

Families USA - The Voice for Health Care Consumers
This web site provides information about children's health, the uninsured, managed care, Medicare, Medicaid, prescription drugs and communities of color. Families USA also provides training and technical assistance to, and work collaboratively with, state and community-based organizations as they address critical health care problems in their communities.

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